Why Zeus?

So, why should you breed your mare to Zeus?
Some people see Zeus and are smitten with his unicorn type looks. Others are creeped out by his ice blue eyes. We understand that Zeus is not everyone's cup of tea, and we are perfectly fine with that; but liking Zeus or not shouldn't have anything to do with his color.

Generally, the people that don't think Zeus is stallion material have been heavily involved in the performance horse industry, specializing in highly inbred 2 year olds of a specific discipline that may or may not end up as a reject. They cite that he hasn't won any money or big shows, maybe that his conformation is lacking, etc. But one thing these people always seem to forget is that not everyone wants or needs the next Futurity prospect. Not everyone can handle a NRHA or NCHA reject. Top performance horses can be hot, which is fine - they need the extra energy to handle the training and show schedules associated with those performance events. However, a weekend warrior or casual competitor does not need the Futurity dropout, nor could they keep up with a horse that must be ridden every day just to not be bucked off on a regular basis.

That's where Zeus comes in.

Zeus's real desirability is not his color, but his temperament and longevity. Not one person that has met Zeus walks away unimpressed with his demeanor, which is one reason we encourage people to meet him if they are in the area.  As a gelding, he'd be a kid's horse, but as a stallion, he can provide that calm thinking personality when crossed on hotter mares.
Our breeding program conformationally aims for a laid back shoulder; substantial enough bone to hold up to all day use, but not so thick that it hinders movement; straight, proper length legs leading to hardy feet; balance, i.e. length of the front of the horse equals length of the back; well muscled, not lean nor too buff. The structure of the head is debatably for aesthetic reasons only. A clean throat latch is currently deemed desirable due to the annoying trend of riding behind the vertical; however, when a horse is ridden holding his head so that his eye is even with his hip and his nose just slightly forward of the vertical, the throat is not constricted, so a thin "clean" throat latch is not needed for functionality. Conversely, too thick is not desirable for function nor for aesthetics. Small ears, straight forehead, and a small muzzle are nice to look at, but they also contribute to jaw structure and a proper bite.

Arrow Maker Ranch's strategy when it comes to pedigree is most definitely our biggest step away from today's norm, but it yields one of the greatest advantages over other horses. When we first started looking into breeding, we noticed that the American Quarter Horse has so much variation within the breed, that you could not use just any quarter horse for any discipline. Hunter under saddle (HUS) quarter horses are regularly over 16.2h and have no idea what to do with a cow, while cutting horses have been bred to be so short that they qualify as ponies. Additionally, many of the specific disciplines have been inbreeding and line breeding the most popular winners, that the horses have become less healthy, less smart, and more excitable. How many horses are bred for specific disciplines, only to be discarded or auctioned off because they couldn't hold up long enough to make it to the Futurity? For assistance on what direction we should take with our broodmare choice, we went back to the history of the American Quarter Horse and what it was about that type of horse that everyone loved so much. People loved the old American Quarter Horses for their dependability, calm thinking attitude, and ability to work a cow in any situation.
We also needed to keep in mind the way the ideal quarter horse has changed since the "old days" and modernize our own program to incorporate a bit of the new specific disciplines that have emerged. By picking a foundation stallion whose pedigree included proven ranch, roping, and halter winners, we have the basis for a well conformed cow horse. He is low energy, but a very willing learner that easily retains what he is taught.
Our mares needed to compliment our stallion as accurately as possible, so we chose mares with proven pedigrees in reining, cutting, and roping. They are much higher energy than our stallion, but can be too hot at times. The goal being that the resulting foal is somewhere above lazy and below hot. The mares all ride to varying degrees, so are capable of learning and carrying a rider successfully.
The hope for the resulting foals is a culmination of a healthy, fun, usable, riding horse that is versatile enough to do whatever the rider wants or needs it to do.

Cutter Bill
Reiner vs Jumper
A Note About Breeding for Color:
While our foundation stallion offers a color guarantee, we do not specifically breed for color. Actually, our own breeding program focuses on less color than Zeus is capable of producing. Zeus is one of a kind regarding his color. To our knowledge, he is the only confirmed perlino champagne dun roan horse of any breed. However, he is extremely sun sensitive which we believe is due to his color. He sunburns easily and has a hard time seeing in bright sunlight. These are not desirable traits and he would be able to produce the same color as himself when bred to cream carrying mares. For this reason, we do not own any cream carrying mares and we do not recommend him to breed any outside cream carrying mares. 
Having said that, the color of Zeus's offspring is very fun to see; like opening a birthday present every Spring. He can produce a myriad of different combinations from different mares and, as long as all the other criteria are met first, color is always fun to have.